Sound Diplomacy Meets Gatton College: Exploring the Economics of Culture in Cities

Students at the University of Kentucky’s Gatton College of Business and Economics were treated to a real-world perspective on cultural strategy this week, thanks to a guest session from our very own Jett Glozier. Speaking to students during a special lecture in London, Jett explored how music, culture, and the creative industries can drive economic growth and social development in cities around the world.

From measuring the impact of festivals and venues to shaping global cultural policy, he shared how Sound Diplomacy uses its global expertise and experience to turn data, advocacy, and cultural planning into action.