ABBA Voyage Releases 2025 Economic and Social Impact Findings
ABBA Voyage has published new results from its 2025 Economic and Social Impact Report, outlining the continued contribution of the “concert like no other” to East London, the capital and the wider UK.
Since opening in 2022, ABBA Voyage has:
Generated £2.06 billion in UK turnover, with 19 percent of activity retained in the local area.
Supported 9,739 workers annually across the UK.
Welcomed over 3.5 million visitors, including 18 percent travelling from outside the UK.
Delivered £43.3 million in measurable social value through employment, skills, education and community engagement.
Continued to develop sustainability initiatives and partnerships that strengthen its long term community impact.
These findings highlight how large scale cultural infrastructure can deliver meaningful economic, social and environmental benefits while attracting global audiences to London.
Sound Diplomacy has been proud to work with ABBA Voyage on this assessment since its launch.