Sound Diplomacy and the TEC engaged with stakeholders through an online survey, and roundtables.
The survey had an approximate duration of 15 minutes and was open for responses from November 2025-March 2026. When considering all responses, a total of 570 were collected (193 complete, 142 partial and usable for some sections).
Five online roundtables were organized and held in October 2025, gathering 32 stakeholders across multiple areas of the music ecosystem (local government and education, musicians and recorded music, live music, tourism and placemaking) to discuss their lived experiences as part of the industry.
The Findings and Action Plan are categorized into five strategic themes:
Policy & Governance
Talent & Creative Ecosystem
Infrastructure
Audiences & Community Engagement
Brand & Music Tourism