strategy

Sound Diplomacy designed a multi-layered approach to capture the full impact of School of Rock’s model. This included:

• A comprehensive literature review examining the developmental benefits of music education

• A workshop with company members to define a bespoke impact framework

• Surveys sent to students, alumni, parents, instructors, staff and franchise owners, with over 2,500 responses collected in two weeks

• Follow-up interviews with managers and educators who had experienced School of Rock as students themselves

The survey was framed around key indicators such as confidence, academic engagement, emotional wellbeing, teamwork, leadership, and sense of belonging. Both quantitative data and open-ended reflections were analysed to measure School of Rock’s perceived and measurable social impact.

Using the 2,500 responses gathered from surveys and interviews with students, parents, alumni, staff, and franchise owners, our team analysed the data through  a longitudinal lens to track impact over time. The methodology included:

• Cohort segmentation to assess impact by length of enrolment

• Thematic analysis across key dimensions such as happiness, learning, and belonging

• Staff and franchisee perspectives to understand operational and community impact

The report was built around lived experiences, placing emotional and social value at the centre of the assessment.

Findings & outcomes

The data demonstrates School of Rock’s power to create meaningful change in young people’s lives. Across all respondent groups, the experience was described as “transformative”, particularly in areas of confidence, resilience, and emotional wellbeing. Parents frequently cited their child’s “dramatic change” in self-esteem, with many describing School of Rock as a “lifeline” for neurodivergent or socially isolated students.

The survey displayed six key areas of significance for School of Rock

• A Place to Be Happy
  80.9% of parents say their children are happier since joining School of Rock, rising significantly with long-term participation. Nearly half of alumni said the experience made them happier people.

• A Place to Learn
  Students don’t just improve their musical ability — they grow in confidence, emotional expression, and responsibility. 99.8% of current students reported improvement in music performance.

• A Place to Shine
  Self-confidence grows steadily over time. Many students overcome social anxiety or fear of performing. Parents report a visible transformation in their children’s ability to lead and take initiative.

• A Place to Belong
  School of Rock creates a safe, accepting space for students of all backgrounds. Over 80% of parents saw improvements in how their children relate to peers from different backgrounds.

• A Place to Grow
  Staff feel valued and see School of Rock as a mission-driven organisation. Over 75% believe it contributes positively to their careers as musicians and educators.

• Community Value
  Schools are seen as more than music spaces. Staff describe them as cultural hubs and youth development centres. Many sites also function as local employers, community anchors and safe spaces.

The data confirms what many have long felt about School of Rock, that it is more than simply a music school, but a place where young people find their voice, their people, and a path forward.