Diana Figueroa joins Sound Diplomacy ad new Business Development Executive

Diana Figueroa

Diana joins us from New York City via Berlin, bringing 5+ years of experience spanning creative strategy, campaign execution, and multi-channel marketing across various platforms.

Throughout her time working at major and independent labels across numerous markets (US, UK, DE), she has led bespoke campaign and project work across the creative, entertainment, and culture space, translating big-picture creative vision into sharp, insight-driven execution. Her background includes cross-functional project management, stakeholder alignment, and operational precision — managing the moving parts behind stories and experiences that resonate with artists, creators, brands, and communities alike.

Diana is also the lead producer of Outer Sound, an independent events platform producing DIY events in unconventional Berlin spaces, expanding into resource offerings and support services for artists and creatives across the cultural and music scene in mainland Europe and the US. Through this experience, she has built firsthand experience in artist relations, community-building, and the operational realities of bringing creative ideas to life on the ground.

As Sound Diplomacy’s new Business Development Executive, Diana will bring her marketing and events expertise to building and strengthening partnerships, identifying new growth opportunities, and translating creative and cultural insight into practical business outcomes — convening proposals, partners, and stakeholders across the Sound Diplomacy network.

Her experience at the intersection of creative strategy, community-building, and hands-on execution adds a valuable new dimension to the team. Welcome Diana!