RIYADH, SAUDI ARABIA

Client Music Commission of Saudi Arabia
Project Saudi Music Cities Exchange (SMCE)
Dates 2024

CHALLENGE

In September 2025, the Music Cities Convention returned to the United States for its 14th edition, this time in Fayetteville, Arkansas. Set in a region known for its creative communities and rapidly evolving music scene, the event offered a platform to spotlight the role of music in economic development, tourism, health, and placemaking.

The timing aligned with growing national interest in local music ecosystems as tools for innovation, identity, and investment. Fayetteville was chosen for its inclusive music culture and vibrant regional networks, making it the ideal location to bring together global stakeholders in music, city planning, and creative policy.

“Rarely has a conference felt like family. This was my experience at the Music Cities Convention and Awards in Fayetteville, Arkansas, presented by Sound Diplomacy Events and Education. Despite global attendees, the audience was bonded by music, impact and opportunity”

Daryl Raven

CEO, QMF & Qld Music Trails (Australia)

The Event at a Glance

Over three days, the convention welcomed:

  • Over 40 sessions, including 23 panels and 6 live music showcases

  • 113+ pieces of digital press coverage, reaching an estimated 8.4M monthly readers

  • $1,140 average spend per out-of-town delegate, contributing to local economic impact

Session topics spanned:

  • Music and social impact

  • Creative placemaking

  • Accessibility and inclusion

  • Nightlife governance

  • Climate action through culture

  • The future of AI in music policy

  • Regional ecosystem development in Arkansas

Highlights included:

  • Evening fringe events showcased Arkansas-based talent, reinforcing the local music scene’s breadth.

  • The Music Cities Awards honoured standout global projects, kicking off the week in the Fayetteville Public Library.

  • Key partnerships were forged through panels, mixers, and curated networking moments.

Hosting the music cities convention in fayetteville was more than a conference; It was a defining moment for our community. Over three days, we welcomed delegates from across the globe, showcased the incredible talent of Arkansas artists, and sparked meaningful conversations about how music shapes Tourism, Economy, and quality of life”

Tina Archer-Cope

Vice President of Sales, Experience Fayetteville (USA)