Indianapolis

Music Strategy

Sound Diplomacy worked with Indy Music Strategy Committee on the Indianapolis Music Strategy, the city’s first economic development initiative focused on the city’s diverse and growing music industry.

We hosted our first-ever U.S. Music Cities Forum in Indianapolis in 2018, centering Indianapolis in the Music Cities conversation and providing both a catalyst and a foundation for bringing this project to life.

The Indianapolis Music Strategy considers the preexisting challenges that have been aggravated by the consequences of COVID-19 and leverages the opportunities and strengths that will remain in place after the crisis to ensure Indianapolis emerges from the crisis as a world-class music city in three years time.

The study engaged with more than 1,200 members of the Indianapolis music community during three project stages. It also mapped the music ecology across the city and engaged with a wide range of stakeholders across city government, the music ecosystem and wide industries. The study was written by London, Berlin, Barcelona and New Orleans based firm, Sound Diplomacy.

The report will be publicly available soon. You can read more about the project in the press Inside Indiana Business (19 February 2019) and NUVO (28 February 2019).