Sound Diplomacy creates music and night time economy strategies that deliver measureable economic and social benefits through vibrant and sustainable music and night time ecosystems. We have worked in over 40 countries and with over 100 clients, spanning public, private and third sectors, such as the Greater London Authority, City of Vancouver and UNIDO.

We are proud to be working with the City of Vilnius to develop a study and strategic recommendations on Vilnius’ night time economy.

This website will be updated regularly, with reports on what has been done, what is planned, key dates, and an opportunity for you to comment on the process. Email with the Subject line 'SUBSCRIBE VILNIUS’ to get updates straight to your inbox, and to get an alert when new pieces of research or participatory surveys are published online.

Šis puslapis taip pat pasiekiamas lietuvių kalba / This page is also available in Lithuanian

The term “night time economy” encompasses various economic activities that take place during the night time and generate economic as well as social value (e.g. culture, entertainment, retail, sport, transport, security, health etc.). As proved by examples of other cities, such as Berlin, London and many others, the night economy is a highly valuable source of revenue and employment for the cities. A better suiting variety of services during night time may also increase city attractiveness to its residents and attract tourists. When managed strategically, night economy can help engage city communities, decrease rush hour congestion, improve public security and contribute to solving various other city issues. Sound Diplomacy will help Vilnius city to build a solid and thorough knowledge base, which will serve as a basis for implementing informed and strategic management of its night economy.


Make your voice heard!

As part of the study and strategic recommendations project in Vilnius, we’ve now launched the survey aimed at businesses and audiences participating in the night time economy in Vilnius (19:00 to 7:00).

Be sure to answer soon and share the social link!

Key upcoming dates:



The survey will be online only for two weeks, so please answer the survey now and share it among your network! If your voices aren't represented, you will be missing out on the benefits.


Katja Hermes, Director of the German Office and Head of Projects, and Paloma Medina, Research & Project Manager, spent four days in Vilnius conducting a series of roundtables and interviews with local stakeholders and visiting some of its main night time economy and culture spaces.

We conducted roundtable sessions and several interviews, and spoke with over 30 local stakeholders to get more insights on the area's music ecosystem.

Over 50 people attended the “Meet the Night Mayors” event created by the Vilnius Night Mayor Mark A. Harold on October 23, 2018, featuring our project partners from VibeLab Mirik Milan and Lutz Leichsenring.


Overall timeline:


Step 1

Preliminary research and scoping


step 2

Stakeholder engagement


step 3

Ecosystem analysis & Regulatory assessment


step 4

Economic impact assessment


step 5

Production of Evening & Night Time Economy Vision & Strategic Management Plan

General information:

Please contact us if you require any further information:

Paloma Medina, Project & Research Manager

 Caitlin Buckley, Project Assistant


More information:

15min Article

Project Team:

Project Lead - Katja Hermes

Global Head of Projects, Sound Diplomacy

Project Economist - Eduardo Saravia

Economist, Sound Diplomacy

Project Manager & Researcher - Paloma Medina

Research Manager, Sound Diplomacy

Project Assistant - Caitlin Buckley

Project Assistant, Sound Diplomacy

Project Expert - Shain Shapiro, PhD

CEO, Sound Diplomacy

External Consultant - VibeLab

Co-Founder - Mirik Milan

Co-Founder - Lutz Leichsenring