OUR WORK IN TOURISM & MARKETING
Established London as a Vibrant Music Tourism Hub
Project managed an extensive feasibility study into the creation, development, marketing and execution of a series of events for The Mayor of London and Greater London Authority, holding more than 150 meetings with stakeholders in the music industry, local boroughs and other organisations.
Curated and produced a month of music, entitled Sounds Like London, featuring 250 events across all 32 London boroughs.
Brought together the right content, audience and experiences in the capital.
Delivering Manchester’s Music Tourism Strategy
Capturing value around Manchester’s visitor economy by developing an outward music marketing strategy.
Conducting a music tourism product audit and capitalizing on Manchester’s music heritage to increase the value of music and tourism in the city.
Developing a series of music tourism packages for Marketing Manchester.
Published the First Report Written on Music Tourism
Written in partnership with Pro Colombia and the World Tourism Organisation (UNWTO), Music is the New Gastronomy explores the role of music as a value add and primary driver of tourism.
Proved that music and tourism should partner to increase economic value for both sectors.
Delivered Peru’s Music Tourism Strategy
Developed the music tourism strategy for Promperú to promote the country through music.
Successfully championed Peru through a system of indicators of export-ready artists to increase Peru’s visitor economy.
Enabled the capitalisation on the synergies that the local music sector can generate for the development of the country’s brand.
Promoted Germany at South By Southwest
Co-produced Germany's official representation at SXSW, German Haus, for four years.
Successfully attracted over 10,000 visitors, 1,300 German conference delegates and 22 bands and artists in 2018, ensuring a participant growth of 30% from 2017.
Hosted an impressive exhibition of the latest innovations and activities from Germany.