OUR WORK IN TOURISM & MARKETING


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Established London as a Vibrant Music Tourism Hub

  • Project managed an extensive feasibility study into the creation, development, marketing and execution of a series of events for The Mayor of London and Greater London Authority, holding more than 150 meetings with stakeholders in the music industry, local boroughs and other organisations.

  • Curated and produced a month of music, entitled Sounds Like London, featuring 250 events across all 32 London boroughs.

  • Brought together the right content, audience and experiences in the capital.

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Delivering Manchester’s Music Tourism Strategy

  • Capturing value around Manchester’s visitor economy by developing an outward music marketing strategy.

  • Conducting a music tourism product audit and capitalizing on Manchester’s music heritage to increase the value of music and tourism in the city.

  • Developing a series of music tourism packages for Marketing Manchester.


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Published the First Report Written on Music Tourism

  • Written in partnership with Pro Colombia and the World Tourism Organisation (UNWTO), Music is the New Gastronomy explores the role of music as a value add and primary driver of tourism.

  • Proved that music and tourism should partner to increase economic value for both sectors.

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Delivered Peru’s Music Tourism Strategy

  • Developed the music tourism strategy for Promperú to promote the country through music.

  • Successfully championed Peru through a system of indicators of export-ready artists to increase Peru’s visitor economy.

  • Enabled the capitalisation on the synergies that the local music sector can generate for the development of the country’s brand.

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Promoted Germany at South By Southwest

  • Co-produced Germany's official representation at SXSW, German Haus, for four years.

  • Successfully attracted over 10,000 visitors, 1,300 German conference delegates and 22 bands and artists in 2018, ensuring a participant growth of 30% from 2017.

  • Hosted an impressive exhibition of the latest innovations and activities from Germany.

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