St Johns County
Music Strategy
We are proud to have worked with the St. Johns County Tourist Development Council to develop a comprehensive music strategy for the county.
With its stunning beaches and natural landscape, it is no surprise that tourism is a top economic driver in St. Johns County – but the music culture of the area is an underutilized asset in attracting both short-term visitors and top talent to the area. Through our work, we will help County leadership assess and understand the music ecosystem in St. Johns County, build smart strategies for ecosystem growth, and identify assets and opportunities that will define a compelling music tourism offering.
Sound Diplomacy created a comprehensive music strategy for St. Johns County with an emphasis on music tourism, building a road map for the County to grow its music ecosystem for the broad benefit of all citizens and to leverage music as a year-round driver of tourism.
The report is now publicly available. You can read and download the Executive Summary of the report by clicking this link.
Our Work
-
Mapped St. Johns music ecology – including music venues, rehearsal spaces and studios– and stakeholder engagement, including online survey and study visit to St. Johns.
-
Assessed the county’s existing music and tourism policies for deficiencies and opportunities.
-
Provided an economic assessment of the St. Johns music industry.
-
Developed a detailed action plan that will serve as a blueprint for managing, assessing, evaluating and strategising St. Johns music ecosystem.
About Sound Diplomacy
Sound Diplomacy is a global research and strategy consultancy, committed to building and supporting sustainable ecosystems that bring economic development to people, places and cities.
We provide research and recommendations to businesses and policymakers to help them make informed decisions on the best use of places and how to stimulate economic, social and cultural growth.
We have delivered results across six continents, in over 100 cities and 25 countries.