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      <image:title>Latest News - Sound Diplomacy at CREATE Plan Launch Event in Delaware!</image:title>
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      <image:title>Latest News - Sound Diplomacy at CREATE Plan Launch Event in Delaware!</image:title>
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    <changefreq>monthly</changefreq>
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    <lastmod>2024-08-15</lastmod>
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    <priority>0.5</priority>
    <lastmod>2024-06-28</lastmod>
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      <image:title>Latest News - “Monolith, Mosaic, or Mash Up”: Sound Diplomacy hosted an immersive panel at UKREiiF in collaboration with Studio Egret West - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Latest News - “Monolith, Mosaic, or Mash Up”: Sound Diplomacy hosted an immersive panel at UKREiiF in collaboration with Studio Egret West - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.sounddiplomacy.com/news/our-chief-economist-eduardo-saravia-has-been-appointed-as-one-of-six-experts-on-the-panel-of-experts-for-unescos-international-fund-for-cultural-diversity-ifcd-from-2024-2027</loc>
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    <lastmod>2024-06-12</lastmod>
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      <image:caption>For more information on the IFCD’s work We look forward to seeing (and supporting) his work in promoting cultural diversity and sustainability worldwide.</image:caption>
    </image:image>
  </url>
  <url>
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    <lastmod>2024-06-24</lastmod>
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      <image:title>Latest News - Sound Diplomacy joins with the Greater Memphis Chamber and partners to produce a citywide music strategy - This report will be the first time the home of Elvis, Three 6 Mafia and GloRilla will think strategically and holistically about how to strengthen and grow its music ecosystem.</image:title>
      <image:caption>Memphis is well known for its impressive musical heritage - and it continues to cultivate impactful artists making a mark on popular music today. The city boasts a plethora of successful venues, a culture of philanthropic and entrepreneurial leadership, and specific music industry support from the likes of Music Export Memphis.</image:caption>
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  </url>
  <url>
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    <lastmod>2024-06-24</lastmod>
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      <image:caption>Keep reading to hear about our highlights and exciting plans!</image:caption>
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    <lastmod>2024-12-16</lastmod>
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      <image:caption>Electronic concert as part of Bains numérique in Paris - Image Credit: Nicolas-Laverroux</image:caption>
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      <image:title>Latest News - Sound Diplomacy Economics: Creative Cities and Local Economic Performance - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2024-06-24</lastmod>
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    <loc>https://www.sounddiplomacy.com/digest-and-articles/a-blueprint-for-the-music-city-what-hull-newcastle-sheffield-and-london-can-teach-about-building-a-music-economy-that-last</loc>
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      <image:title>Digest &amp; Articles - A Blueprint for the Music City: Lessons in Building Music Economies from Hull, Newcastle, Sheffield and London - Make it stand out</image:title>
      <image:caption>The MVT Annual Report</image:caption>
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      <image:caption>Shain is a globally recognised thought leader at the convergence of music, culture and urban policy. This is showcased in his debut book, This Must Be The Place: How Music Can Make Your City Better, which came out on Repeater Books (distributed in the United States by Random House) on September 12, 2023 and is being translated into 6 languages (Italian, Spanish, Arabic, Japanese, Brazilian, Portuguese), along with an audiobook. Shain has defined a new way to think about the value of music in cities and places and through it, influenced over 130 cities and places to invest in music and culture as founder and executive chairman of Sound Diplomacy and founder and executive director of the not-for-profit global Center for Music Ecosystems. He has authored authoritative reports on the role of music in cities, tourism, the night time economy, real estate and recovery, including the most extensive guide to music and the Sustainable Development Goals (SDGs) ever written, in partnership with the United Nations. He has spoken at hundreds of global conventions, such as SXSW and the UN World Urban Forum and delivered the first ever TEDx talk on music’s role in cities. Shain holds a PhD from the University of London and lives in East London. Email: shain@sounddiplomacy.com Linkedin: Shain Shapiro</image:caption>
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    <lastmod>2025-09-30</lastmod>
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      <image:title>Jett Glozier - jett glozier, Global Head of Infrastructure</image:title>
      <image:caption>Jett is the global lead on all cultural infrastructure projects for Sound Diplomacy. With a portfolio encompassing the comprehensive design, evaluation, and feasibility of diverse projects, he specializes in arenas, stadiums, cultural hubs, and placemaking cultural districts. In his 15 year career, Jett has honed his expertise in research, project management, and operations. His focus extends to business planning, modeling, and cultural policy, with a particular emphasis on the planning, feasibility, and operations of multi-use venues, creative studios, festivals, and events. In his role at Sound Diplomacy, Jett has successfully spearheaded cultural infrastructure projects in major global hubs, including London, Manchester, Sydney, Singapore, and various locations across the United States. Noteworthy achievements include leading the delivery of the initial cultural strategy for the Earl's Court Development Company Masterplan and serving as an executive consultant for the new Arts Venue at The Andy Warhol Museum. Jett is a member of ULI Global Placemaking Council and regularly provides thought leadership concerning music and culture in major regeneration projects. Email: jett@sounddiplomacy.com Linkedin: Jett Glozier</image:caption>
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    <lastmod>2025-09-30</lastmod>
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      <image:title>Caitlin Buckley - caitlin buckley, Global Head of Projects</image:title>
      <image:caption>Caitlin has worked in cultural research for 12 years. Prior to joining Sound Diplomacy, she worked for the Institute for Voluntary Action Research, the National Theatre, and Arts Council England. Caitlin became part of the Sound Diplomacy team in 2018 and has since consulted on many music strategies, feasibility studies, and nighttime economy reports, including for the cities of Vilnius, Brisbane, Vancouver, San Francisco and Lausanne, has been the project manager on projects for the Barbican Centre, the London Borough of Haringey, the cities of Coventry, Belfast, Bradford, Manchester, and Norrköping, and worked with developers Quintain. Caitlin led the development of the Cultural Strategy for Earls Court in the UK, the Creative Economy Strategy for the state of Delaware, together with the Film, Music and Digital Entertainment strategies for both the City of Stonecrest and Delkab County. Email: caitlin@sounddiplomacy.com Linkedin: Caitlin Buckley</image:caption>
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    <lastmod>2025-09-30</lastmod>
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      <image:title>Azucena Micó - Azucena Micó, Global Head of Research</image:title>
      <image:caption>Azucena has overseen Sound Diplomacy’s biggest projects, including night-time economy strategies and country analysis. She has worked on music and night-time economy city strategies for Vancouver, Victoria, Huntsville (Alabama), New Orleans, Indianapolis and San Francisco, among others, as well as a two-year project to strengthen the Cuban music industry through UNIDO (United Nations Industrial Development Organization). She also led the delivery of an analysis of 10 Latin American music markets for the Canadian Independent Music Association, coordinating a team of researchers in every country. In 2020, she established the firm’s quality assurance division and now oversees all project deliverables in over 20 countries, for 30 clients. Azucena holds two MA’s from the University of Barcelona, one in Cultural Management and one in Cultural Production and Communication, for which she has written a thesis on the social impact of music in cities. Email: azu@sounddiplomacy.com LinkedIn: Azucena Micó</image:caption>
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    <lastmod>2025-09-30</lastmod>
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      <image:title>Eduardo Saravia - eduardo saravia, chief economist</image:title>
      <image:caption>Eduardo holds a BA and MA in Economics and is currently a Ph.D. candidate in Cultural Diplomacy and International Relations. He has more than 14 years of experience as a cultural and music economist researcher. Prior to joining Sound Diplomacy, he was a cultural economist with the Ministry of Culture of Colombia, the Secretary of Culture of Bogotá and worked at length with UNESCO. Eduardo has vast experience in developing and directing research and has a broad knowledge and experience working and researching under the United Nations System of National Account (UNSD), the 2005 Convention on the Protection and Promotion of the Diversity of Cultural Expressions. While at Sound Diplomacy, Eduardo has conducted Economic Impact Assessments for Huntsville, Brisbane, Northwest Arkansas, San Francisco, Tulsa, The Shoals, St. Augustine, Fort Worth, Vancouver, Cardiff, Calgary, Edmonton, Victoria, Fulton County (Atlanta), Indianapolis and others. Email: eduardo@sounddiplomacy.com LinkedIn: Eduardo Saravia</image:caption>
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    <lastmod>2025-09-30</lastmod>
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      <image:title>Jordi Puy - jordi Puy, Co Founder &amp; CEO Unison</image:title>
      <image:caption>Jordi has over 25 years of experience in arts and music management. He holds a Law degree from Barcelona University, with additional studies in Intellectual Property at Stockholm University and Arts Management at Birkbeck University. Jordi spent more than seven years in London, where he directed the Catalan! Arts export office for the UK and Ireland, leading the creation and implementation of music and arts export strategies for the Catalan government. In 2013, he partnered with Shain Shapiro to co-found Sound Diplomacy, combining his expertise in cultural policy and global collaboration. Jordi is now the co-founder and CEO of Unison, a rights management company built on principles of efficiency and transparency through technology. Unison is Spain's first private, for-profit music copyright management operator and a pioneer in Europe. It is one of the first two private companies to be accepted as a Client RME by CISAC. Today, Unison manages the rights to more than 2.5 million songs for over 800 clients in 30 countries, representing more than 40,000 rights holders. Email: jordi@sounddiplomacy.com LinkedIn: Jordi Puy</image:caption>
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