We developed a Music Ecosystem Assessment and Strategy for the City of Vancouver between November 2017 and June 2018.

We consulted with over 100 stakeholders in person, and 862 respondents engaged via an online survey

What we did:

  • We conducted two field visits to Vancouver where we organised 18 roundtables and over 20 meetings with stakeholders from across the spectrum of the city’s music ecosystem. Overall, we consulted with more than 120 people.

  • We created a survey that has collated over 800 responses from Vancouver-based musicians, music industry professionals and music fans.

  • We mapped the Vancouver music ecosystem, including all music assets.

  • We developed an economic impact analysis of the music sector in the City. 

  • Finally, we analysed the results of the above and designed a strategy that will help Vancouver become a music-friendly city, taking into account all aspects of the city's music ecosystem.

Our decision to work closely with Sound Diplomacy on the Vancouver Music Ecosystem paid off in colours. By utilizing their depth in experience engaging in Music Cities events around the globe, their unique insight was clear and apparent in the final report. As a result we were able to influence change in our metro quickly and with confidence that the recommendations were supported by their wealth of knowledge and passion for the sector.
— Rob Calder, CEO, Secret Study (and partners on Vancouver Music Strategy)

Sound Diplomacy is the global expert in developing long term and self sufficient music strategies.

We have worked in over 40 countries and with over 100 clients, spanning public, private and third sectors, such as the Greater London Authority, City of Cardiff, Ville de Lausanne, City of Brisbane and UNIDO. We were proud to work with the City of Vancouver, Music BC, CreativeBC, FACTOR and our partners Secret Study to develop a music strategy for the city.

The aim was to develop policies that treat music as infrastructure and deliver a healthy music ecosystem, which in turn create vibrant, exciting communities, build an international profile and increase the value of music in the city.

Sound Diplomacy assessed Vancouver’s diverse music communities across genre, ethnicity and sector, and reported on their impact and value across the city. The aim of the project was twofold: benchmark what Vancouver has and assess it, to develop Vancouver’s music ecosystem.


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