CLIENT: CITY OF VANCOUVER
We developed a Music Ecosystem Assessment and Strategy for the City of Vancouver between November 2017 and June 2018.
We consulted with over 100 stakeholders in person, and 862 respondents engaged via an online survey
What we did:
We conducted two field visits to Vancouver where we organised 18 roundtables and over 20 meetings with stakeholders from across the spectrum of the city’s music ecosystem. Overall, we consulted with more than 120 people.
We created a survey that has collated over 800 responses from Vancouver-based musicians, music industry professionals and music fans.
We mapped the Vancouver music ecosystem, including all music assets.
We developed an economic impact analysis of the music sector in the City.
Finally, we analysed the results of the above and designed a strategy that will help Vancouver become a music-friendly city, taking into account all aspects of the city's music ecosystem.
Sound Diplomacy is the global expert in developing long term and self sufficient music strategies.
We have worked in over 40 countries and with over 100 clients, spanning public, private and third sectors, such as the Greater London Authority, City of Cardiff, Ville de Lausanne, City of Brisbane and UNIDO. We were proud to work with the City of Vancouver, Music BC, CreativeBC, FACTOR and our partners Secret Study to develop a music strategy for the city.
The aim was to develop policies that treat music as infrastructure and deliver a healthy music ecosystem, which in turn create vibrant, exciting communities, build an international profile and increase the value of music in the city.
Sound Diplomacy assessed Vancouver’s diverse music communities across genre, ethnicity and sector, and reported on their impact and value across the city. The aim of the project was twofold: benchmark what Vancouver has and assess it, to develop Vancouver’s music ecosystem.
Press and Links:
Vancouver music scene hopes city plan ends ‘talent drain’, Star Metro Vancouver Print Edition
Vancouver music scene hopes city plan ends ‘talent drain’, Star Metro Vancouver Online
Vancouver musicians head to city hall looking for someone to champion the industry, Georgia Straight - July 9th
Vancouver council approves money for music-industry liaison to take position at city hall, Georgia Straight - July 10th
Vancouver music scene worth $690m to economy, says report, Business In Vancouver
New study reveals Vancouver's music industry valued at $690 million, Daily Hive
Help wanted: City of Vancouver approves new position of music advocate, CBC Online
City of Vancouver Music Advocate, CBC Early Edition