SOUND DIPLOMACY LAUNCHES MUSIC STRATEGY FOR THE CITY OF SAN FRANCISCO


Sound Diplomacy ANNOUNCES Music Strategy FOR the City of San Francisco


Following a competitive Request for Proposals earlier this year, the San Francisco Office of Economic and Workforce Development has selected Sound Diplomacy to develop a Music Strategy for the City and County of San Francisco.


The San Francisco music sector is a key contributor to the $6 billion local nightlife industry and $1.1 billion local outdoor festival industry, and is a vital piece of the City’s fabric as an arts and culture hub for residents and tourists alike. Despite music’s local significance, no comprehensive study has been conducted to-date to understand the scope of San Francisco’s music ecosystem or the industry’s needs.

Black Rebel Motorcycle Club at The Fillmore, (c) swimfinfan

Black Rebel Motorcycle Club at The Fillmore, (c) swimfinfan

The San Francisco Music Strategy will provide a comprehensive mapping of the City’s music-related assets, including, among others, local performance, recording, and rehearsal spaces, industry professionals, and educational institutions. Drawing from stakeholder feedback and global best practices, this effort will result in a strategic plan to engage San Francisco music makers, industry stakeholders, and audiences to support the industry’s future growth.

As part of this work, Sound Diplomacy will conduct an analysis of existing opportunities for local music businesses and an assessment of local music policies. The firm will also engage the city’s stakeholders through an online survey and interviews conducted in San Francisco during the week of December 10-14. Currently underway, the Music Strategy project will be completed by September 2019.

Sound Diplomacy is the leading global advisor on music cities strategies and market development. As strategists for cities, developers, large private sector organizations and governments, Sound Diplomacy provides cutting edge research and market expertise in placing music and music business strategy in city, urban and development plans. They work in over 40 countries and with over 100 clients, spanning public, private and third sectors, such as the Greater London Authority (UK), the cities of Vancouver, Huntsville and Muscle Shoals (Alabama), Brisbane (AUS), the region of Northwest Arkansas and organizations such as the United Nations Industrial Development Organization (UNIDO).

You can find more information about the project and contact details at: https://www.sounddiplomacy.com/san-francisco