LONDON AS A MUSIC CITY


CLIENT: MAYOR OF LONDON

Sound Diplomacy has been working with the Greater London Authority (GLA) since 2016, with the objective of increasing London’s profile as a global music city. 


What we did:


Sound Diplomacy has worked with the Greater London Authority (GLA) since Autumn 2015, with the objective of increasing London’s profile as a global music city.

Working internally with the GLA, we helped to develop the role of a Night Czar for London. This role, currently held by Amy Lamé, is to champion London’s nightlife, including safeguarding venues across the city and working in partnership with the night time industries, local authorities, the Metropolitan Police, Transport for London and the public.

We also supported the development of a Night Time Commission to carry out research on London’s night time economy, and helped develop the London Music Board, to protect grassroots music venues and support London’s grassroots music scene.

On the public-facing side, we lobbied, conducted a feasibility study for, and delivered a Mayoral-led music campaign called Sounds Like London. The campaign was aimed at celebrating and marketing London’s outstanding music offer, as well as shining a light on some of the successes we’d achieved with the Night Czar and Music Board initiatives, including reversing the rate of grassroots music venue closures, working with the Met Police to scrap Form 696, and introducing the Agent Of Change principle within planning law.

Most recently, we delivered a study that aims to accurately map all of London’s music spaces. The map gives a full spectrum of music performance, recording and rehearsal spaces in London, highlighting the areas of threat, opportunity and growth.


London’s buzzing live music scene is world-renowned, having produced artists from Adele to Ed Sheeran, The Clash to The Rolling Stones. Grassroots venues are the foundation of our successful music industry. We’ve taken positive steps to address some of the challenges facing grassroots music venues, but there’s still much to be done.
— Mayor of London, Sadiq Khan