Press Release, February 2019

Sound Diplomacy, the leading strategic consultancy using music to drive economic growth in cities and places all over the world is welcoming its first external Chief Executive Officer, Julia Eberdal. Julia will join founders Shain Shapiro, PhD and Jordi Puy; as well as Alexandra Notay, the Build-to-Rent Fund Director for PfP Capital, the fund management business of Places for People; Nicole Yershon, CEO of Lab for Hire and bestselling author of Rough Diamond, Turning Disruption into Advantage; Robert C. Hain (CEO & Chairman, City Financial); Derek Linfield (Legal Consultant and Chairman of Cornish Lithium Limited and Mkango Resources Limited); and Scott Cohen (Co-Founder, The Orchard and Co-founder, Cyborg Nest) on the Sound Diplomacy Holdings Board.

Julia’s strong financial background and diverse skill set stemming from her previous roles covering business analysis, financial modelling, financial advisory and investments add a unique value proposal to Sound Diplomacy.

Complementing the Sound Diplomacy teams’ established and well known background in Music and Creative Services, Julia holds an MSc in Economics and Business majoring in Finance from Stockholm School of Economics, as well as an MA in International Management from London School of Economics, through the CEMS MIM Programme. A native Swedish speaker, she has worked for organisations of all sizes, from BlackRock and Handelsbanken Capital Markets to small specialised firms. She has managed projects in the UK, Europe, Australia, the Middle East, and Sub-Saharan Africa, having worked mainly within the infrastructure sector.

Shain Shapiro, PhD commented, “We are thrilled to welcome Julia to Sound Diplomacy. Her background in the City brings a wealth of experience to us, especially as we’re accelerating our global expansion and developing new technologies to recognise the value of music in cities. She is a star and makes Sound Diplomacy bigger, better and more agile. I can’t wait for what’s next.”

On her appointment, Julia commented, “I am very pleased to be joining Sound Diplomacy at such an exciting time of growth and expansion. We will be expanding into the US this year and I look forward to driving the development and execution of our corporate strategy going forward.”

Chairman Robert C. Hain added, “I’ve admired Julia’s work for some time. We know her knowledge and experience is an asset and a competitive advantage for us as we expand our portfolio of projects across cities, governments and corporations around the world.”

Sound Diplomacy has offices in London, Berlin and Barcelona, and is in the process of opening an office in the United States, later in 2019. Sound Diplomacy have expanded its global footprint developing music strategies around the world and advising the real estate sector and large, international organisations. Known for expanding the ‘music cities’ model, which sees music strategies incorporated into cities’ economic development, tourism and industrial expansion plans, Sound Diplomacy count amongst its clients Greater New Orleans Incorporated, Lendlease, Greater London Authority, United Nations Industry Development Organisation (UNIDO), UN Global Communications, City of San Francisco, Walton Family Foundation, Legal and General, Indianapolis Chamber, City of Huntsville Alabama, Manchester City Football Club, Madison Square Garden and the City of Brisbane. The firm also convenes the leading global suite of conferences on the role of music and public policy, including Music Cities Convention (in partnership with Martin Elbourne of The Great Escape, Glastonbury and NH7 Festivals), Music Tourism Convention and Sound Development. Over 200 city representatives have attended their events, from all continents bar Antarctica.

Sound Diplomacy is thrilled to continue to develop and champion a model that demonstrates the economic value of music in cities, towns and places around the world, with Julia at the helm. Former CEO Shain Shapiro will move on to serving the company as its Founder and President.

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