Since 2016, Sound Diplomacy have been working with the United Nations Industrial Development Organization (UNIDO) to produce a development strategy for the Cuban Music Industry.

What we did:

  • Developed the platform and framework for music to be seen as an industrial, job-creation mechanism, the first of its kind for the United Nations Industrial Development Organization (UNIDO).

  • Championed the interests of grassroots and domestic artists by coordinating successful education strategies and building wide international networks. This included 4 week-long workshops in 3 different locations.

  • Supported the coordination of outbound Trade Mission.

  • Provided individual company consultation to 9 music companies.

  • Through the implementation of the work we delivered for UNIDO in Cuba, a new music city strategy for Santiago de Cuba is currently being developed. This strategy is expected to attract more visitors and increase the number of overnight stays as a result of music tourism.

  • The strategy delivered for Cuba aims to strengthen their existing international events, therefore generating more opportunities for music export.

Sound Diplomacy were commissioned to write a strategy to develop the music industry in Cuba. The project aims to increase music export by 30%, as well as achieve gender equality in the Cuban music industry, provide jobs for young people, provide music companies with updated technology and improve intellectual property rights.

Alongside delivering a comprehensive strategy in partnership with the Cuban Ministry of Culture, music companies and musicians, we are delivering a series of workshops on music business, music policy for government, music cities and music tourism, artist development, music publishing and intellectual property.