CLIENT: UNITED NATIONS INDUSTRIAL DEVELOPMENT ORGANISATION
Since 2016, Sound Diplomacy have been working with the United Nations Industrial Development Organization (UNIDO) to produce a development strategy for the Cuban Music Industry.
What we did:
Developed the platform and framework for music to be seen as an industrial, job-creation mechanism, the first of its kind for the United Nations Industrial Development Organization (UNIDO).
Championed the interests of grassroots and domestic artists by coordinating successful education strategies and building wide international networks. This included 4 week-long workshops in 3 different locations.
Supported the coordination of outbound Trade Mission.
Provided individual company consultation to 9 music companies.
Through the implementation of the work we delivered for UNIDO in Cuba, a new music city strategy for Santiago de Cuba is currently being developed. This strategy is expected to attract more visitors and increase the number of overnight stays as a result of music tourism.
The strategy delivered for Cuba aims to strengthen their existing international events, therefore generating more opportunities for music export.
Sound Diplomacy were commissioned to write a strategy to develop the music industry in Cuba. The project aims to increase music export by 30%, as well as achieve gender equality in the Cuban music industry, provide jobs for young people, provide music companies with updated technology and improve intellectual property rights.
Alongside delivering a comprehensive strategy in partnership with the Cuban Ministry of Culture, music companies and musicians, we are delivering a series of workshops on music business, music policy for government, music cities and music tourism, artist development, music publishing and intellectual property.