Evidence Meeting 4: Driving
A series of evidence meetings conducted at the House of Lords examining the full value of music to UK society.
Questions to be addressed in this meeting:
There is extensive scientific research regarding the positive ways in which music affects human behaviour. So how can places and brands use this knowledge and harness music as a tool to more effectively engage communities and drive economic growth?
Productivity is key to achieving economic returns so how can music be used to better engage workforces, keep them motivated and healthy and deliver skills training.
Councillor Huw Thomas, Leader of Cardiff City Council
Cardiff is the fastest growing UK city outside of London and has firmly embedded music within its ambitions for sustainable economic growth. The council will announce its Music Strategy in the next few months and begin to activate the associated recommendations to make Cardiff a highly attractive place to live and work. A new 15,000 capacity arena is also planned for Cardiff Bay. Cardiff has recognised the role that music plays in attracting and retaining the 18-34 year old population and the corporate employers who seek them.
Tessa launched Music in Offices in 2007 and delivers music lessons and nurtures in-house choirs for a range of corporate clients such as Deloitte, Citi and Channell 4. As an expanded part of the programme Music in Offices launched its annual Office Choir of the Year competition in 2010 which has also proven very successful. These office based music experiences have been shown to deliver positive health and wellbeing effects for those who participate. Workforce wellbeing is a vital element of productivity and therefore key to economic success.
Tessa Marchington, CEO, Music in Offices
Tim has been in his current role at the GLA for two years, working across music policy and programmes in the Culture and Creative Industries Unit. He forms part of the 24 Hour London team, working closely with Night Czar, Amy Lamé. Tim's role also involves working to across GLA priorities, including promoting the value of creative education, skills and diversity.
Before starting his current role, Tim worked as as a freelance project manager on the Busk in London programme, delivering elements of the scheme's performance programme. For ten years, he worked for charity Music for Youth, producing festivals and concerts at venues across the UK for young musicians and several mass participation projects.
Tim Spires, Senior Policy Officer, Cultural Education and Music, Culture and Creative Industries, Greater London Authority
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