LONDON'S VENUE MARKET
An International Benchmarking Study
As part of its due diligence, MSG worked with Sound Diplomacy to assess the London venue market and to compare it with other major cities: Paris, Berlin, Madrid, and New York City. Like London, these four cities are standard stops on venue tours, offering state-of-the-art venues to acts and music fans.
By comparing the populations of these cities to how many venues they have, we identified the average population size per venue (ppv). London had the highest ratio, almost 1 million people-per-venue ahead of the next-most densely serviced city (Berlin). New York, the only city listed with a comparable population size, has almost four times as many venues, which means each venue has a quarter of the audience pressure of London’s venues.