City of Huntsville
Music Strategy and Becoming Alabama's 1st Certified Music City


Sound Diplomacy is the global expert in developing long term and self sufficient music strategies. We have worked in over 40 countries and with over 100 clients, spanning public, private and third sectors, such as the Greater London Authority, City of Vancouver and UNIDO. We are proud to be working with the City of Huntsville to develop a music strategy and help make Huntsville Alabama’s first certified Music City.

This website will be updated regularly, with reports on what has been done, what is planned, key dates, and an opportunity for you to comment on the process. Email with the Subject line 'SUBSCRIBE HUNTSVILLE' to get updates straight to your inbox, and to get an alert when new pieces of research or participatory surveys are published online.


Key upcoming dates:


june, First Study Visit

Sound Diplomacy will be in Huntsville conducting field research and meeting relevant stakeholders across the public and private sectors. We will keep you updated here.

June-July, Survey Launch 

The survey will ask for your opinion on various aspects of Huntsville’s current music landscape. It will play a crucial role in our impact study and will be the best opportunity for you to have your say. We will publish it here.


Overall timeline:


Step 1

Stakeholder Database Development

Comparative Analysis & Benchmarking

April-May 2018

May-Aug 2018


step 2

Survey & Interviews

June-Aug 2018


step 3

Data Capture & Economic Mapping

May-Aug 2018


step 4

Economic Impact Analysis

Presentation of Draft Strategic Plan

Oct-Nov 2018

Oct-Nov 2018


step 5

Music Strategy & Action Plan

tbc Q1 2019


General information

Please contact us if you require any further information:

Azucena Mico, Project Lead

Katerina Ivanova, Research Manager

Nadia Niakossary, Local Consultant