Fulton County

Music Industry Economic Impact & Recording and Rehearsal Space Action Plan

About Sound Diplomacy:

Sound Diplomacy is the global expert in developing long term and self sufficient music strategies for cities and municipalities around the world. We have worked in over 40 countries and with over 100 clients, spanning public, private and third sectors, such as the Greater London Authority, Walton Family Foundation, the Cities of Vancouver, Huntsville (Alabama), San Francisco, Brisbane and the United Nations.

We are proud to be working with Georgia's Fulton County to develop an economic impact assessment of the music industry and an action plan for recording studios and rehearsal spaces.

Through our work and with our local partners Georgia Music Partners ("GMP"), we will help Fulton County map recording studios and rehearsal spaces and assess the economic impact of the recording industry and live music industry. A critical piece of the study will be direct engagement with stakeholders in the recording industry in Fulton County. Their feedback will combine with Sound Diplomacy’s own research and with data provided by GMP to develop a rich picture of the assets in this vertical of the County’s robust music ecosystem.

What we are here to do:

  1. RECORDING STUDIO & REHEARSAL SPACE MAPPING: Map all registered recording and rehearsal spaces and music venues in Fulton County.

  2. ECONOMIC IMPACT: We will deliver an economic impact assessment economic impact of the music ecosystem incl. recording studios, rehearsal facilities and music venues in Fulton County.

  3. KEY STAKEHOLDER ENGAGEMENT: Interview up to 25 key stakeholders across Fulton County’s recording- and rehearsal space industry to identify key deficiencies in Fulton County. This will comprise a ‘stakeholder committee’ and will assist us in mapping the aforementioned assets. This will be done in partnership with GMP.

  4. ACTION PLAN: Deliver a timed and costed action plan to further substantiate the value of Fulton County’s music infrastructure for recording and rehearsal spaces, which clearly outlines the gaps and deficiencies of that sector. We will also provide an economic justification to begin the work at the state level in regards to the tax credit renewal.

How we will do it:

Sound Diplomacy will develop this assessment and action plan through a comprehensive process, including mapping, stakeholder engagement, and economic impact assessment, ultimately designing a roadmap to strengthen and grow Fulton County’s recording and rehearsal spaces.

This website will be updated regularly, with reports on what has been done, what is planned, key dates, and an opportunity for you to comment on the process. If you’d like be kept abreast on the work, please contact us below to get updates straight to your inbox.  We will alert you when new pieces of research or participatory surveys are published online.

Key next steps:

  • Expert Interviews: August - October

  • Questionnaire: September

Overall timeline:


Step 1


July 25


Step 2


July - August


Step 3

Stakeholder Engagement

August - October


Step 4

Economic Impact Analysis

September - October


Step 5

Action Plan


Meet the Team

Project Lead: Lucas Knoflach, Senior Project Manager

Lucas is a Senior Project Manager at Sound Diplomacy with 9 years of experience in the music, cultural and creative industries sector. Amongst other projects, he co-wrote an analysis of the digitization processes of the music- and creative industries sector for the Berlin Senate Department for Economics, Technology and Research, organizes the Music Cities Hackathons, worked on several music strategies such as for the City of Lausanne and the region of Northwest Arkansas and has managed several events (Germany at SXSW, BIME, Reeperbahn Festival,...) for Sound Diplomacy. Lucas has spoken at conferences such as MUTEK Montreal and BIME in Bilbao and holds a Master degree in Marketing & Media Management from the Stockholm School of Economics and a Bachelor degree in International Business from the Vienna School of Business and Economics.


Project Manager: Paloma Medina, Research Manager

Paloma joined Sound Diplomacy in 2016, working on several national and local music strategies for clients such as the City of Vancouver, the Northwest Arkansas Council, the City of Cardiff, Promperu, MusicTT (Trinidad and Tobago) and St. Lucia TEPA, among others. She has also managed the City of Vilnius’ Night Time Economy strategy for GO Vilnius and developed case studies on the night time economy and music sector for the Greater London Authority and other clients. A specialist in cultural research and its intersection with economic development, Paloma was awarded in 2015 a research scholarship to work at the Department of Cultural Economics at the University of València in Spain. She holds a BA in Media Studies from the same university and a MA in Cultural Management.


Please contact us if you require any further information.

More information about Sound Diplomacy

Where We Have Worked and What We Have Done Elsewhere:

For more information, please look at our case studies in Vancouver, Northwest Arkansas, San Francisco, New Orelans, London and elsewhere:  https://www.sounddiplomacy.com/cities-and-governments.  

For example, our work in Vancouver led to the a $400K investment in music. Read here.

“Music BC Industry Association has been a long-time client of Sound Diplomacy as our sole source for market development and music strategies.  As a result of the fantastic work that they conducted on behalf of Music BC with the Vancouver Ecology Study in conjunction with a Music City Forum, we have made huge strides with public policy, locally, domestically and internationally.  Their work has set a benchmark for our organization to take music strategies throughout the province of BC.” – Alex Grigg, CEO Music British Columbia

“Our decision to work closely with Sound Diplomacy on the Vancouver Music Ecosystem paid off in colours. By utilizing their depth in experience engaging in Music Cities events around the globe, their unique insight was clear and apparent in the final report. As a result we were able to influence change in our metro quickly and with confidence that the recommendations were supported by their wealth of knowledge and passion for the sector.” – Rob Calder, CEO, Secret Study (partners on Vancouver Music Strategy)   

We also run Music Cities Convention, the world’s largest forum on music and public policy.