Client: Berlin Senate Department for Economics, Technology and Research /Projekt Zukunft

 

 
We left behind the idea of being a technology company a long time ago. That’s not important for us.
— Gerhard Behles, Founder & CEO, Ableton
 

 

On behalf of the Senate Department for Economics, Technology and Research / Projekt Zukunft, Sound Diplomacy worked in collaboration with Professor Dr. Carsten Winter of Hanover University of Music, Drama and Media. In 2016, the analysis "beyond! before! bright! in Berlin" was published. The report outlined the opportunities and challenges of digitisation faced by the music industry in Berlin. 

The report provides an overview of the current situation and digitisation opportunities for the music and music tech industry. In total, 20 expert interviews with a range of stakeholders and representatives were conducted to determine their understanding of digitisation, their strategies and technologies, the role of Berlin as a location and the steps and actions they consider productive for the development of the digital creation of value in Berlin.

 

 
Eric Wahlforss (Founder & CTO, SoundCloud), Peter Kirn (Create Digital Media) und Daniel Haver (CEO, Native Instruments) at Tech Open Air Berlin 2015 (c) Tech Open Air, Credits: Stefan Wieland

Eric Wahlforss (Founder & CTO, SoundCloud), Peter Kirn (Create Digital Media) und Daniel Haver (CEO, Native Instruments) at Tech Open Air Berlin 2015 (c) Tech Open Air, Credits: Stefan Wieland


Interviewees included representatives from Modeselektor, Ableton, Native Instruments, Boiler Room, City Slang, Emika, Spotify, Universal Music and many more.


With the results of the research, we developed six recommendations for the Senate Department for Economics, Technology and Research, among them:

enable Leadership and Strategy development for digital competitive advantages

maintain and develop cultural
niches and creative spaces

Tackle the increasing skills shortage


Our work included:

concept & Research development, interviewing, coding & analysis, development of recommended actions



Cover image (c) Ableton, Credits: Norman Posselt