Client: Berlin Senate Department for Economics, Technology and Research /Projekt Zukunft
On behalf of the Senate Department for Economics, Technology and Research / Projekt Zukunft, Sound Diplomacy worked in collaboration with Professor Dr. Carsten Winter of Hanover University of Music, Drama and Media. In 2016, the analysis "beyond! before! bright! in Berlin" was published. The report outlined the opportunities and challenges of digitisation faced by the music industry in Berlin.
The report provides an overview of the current situation and digitisation opportunities for the music and music tech industry. In total, 20 expert interviews with a range of stakeholders and representatives were conducted to determine their understanding of digitisation, their strategies and technologies, the role of Berlin as a location and the steps and actions they consider productive for the development of the digital creation of value in Berlin.
Interviewees included representatives from Modeselektor, Ableton, Native Instruments, Boiler Room, City Slang, Emika, Spotify, Universal Music and many more.
With the results of the research, we developed six recommendations for the Senate Department for Economics, Technology and Research, among them:
enable Leadership and Strategy development for digital competitive advantages
maintain and develop cultural
niches and creative spaces
Tackle the increasing skills shortage
Our work included:
concept & Research development, interviewing, coding & analysis, development of recommended actions
Cover image (c) Ableton, Credits: Norman Posselt