Client: United Nations Industrial Development OrganiSation


Since 2016, Sound Diplomacy have been working with UNIDO to produce a development strategy for the Cuban Music Industry.


Sound Diplomacy were commissioned to write a strategy to develop the music industry in Cuba. The project aims to increase music export by 30%, as well as achieve gender equality in the Cuban music industry, provide jobs for young people, provide music companies with updated technology and improving rights to intellectual property.

Alongside delivering a comprehensive strategy in partnership with the Cuban Ministry of Culture, music companies and musicians, we are delivering a series of workshops on music business, music policies for governments, music cities and music tourism, artist development, music publishing and intellectual property.