Branson

Theatre Industry Study

 
 

We are proud to have worked with the Branson/Lakes Area Chamber of Commerce and CVB to develop a comprehensive live music strategy to strengthen Branson’s theater industry health.

Through our work, we helped Branson assess and understand the theater ecosystem in Branson, evaluate its economic impact, build smart strategies for ecosystem growth, and identify assets and opportunities.

Sound Diplomacy developed this assessment and strategy through a comprehensive process, including infrastructure mapping, stakeholder engagement, extensive comparative analysis, and economic impact assessment, ultimately designed a roadmap to strengthen and grow the theater ecosystem in Branson. Sound Diplomacy visited Branson to conduct roundtables and expert interviews and launched an online survey accessible to all stakeholders, including the general audience.

The report is now publicly available. You can read and download the Executive Summary of the report by clicking this link. You can read more about the project in the press Springfield News-Leader and Branson Tri-Lakes News.

Our Work

 

  • Review and assessment of local theater industry; asset mapping of live music and theater industry infrastructure; Stakeholder engagement through online survey, roundtables and interviews in Branson.

  • Economic Impact Analysis of the theater sector and microeconomic analysis.

  • Comparative Analysis of Branson’s theater industry with comparable cities and regions in the US.

  • Development of strategy for managing, assessing, evaluating Branson’s theater industry. This report will include key recommendations and potential strategic policies to promote Branson as a leading live music theater city.

About Sound Diplomacy

 

Sound Diplomacy is a global research and strategy consultancy, committed to building and supporting sustainable ecosystems that bring economic development to people, places and cities.

We provide research and recommendations to businesses and policymakers to help them make informed decisions on the best use of places and how to stimulate economic, social and cultural growth.

We have delivered results across six continents, in over 100 cities and 25 countries.