Music Cities Convention: Memphis

In October, we held the fifth edition of our Music Cities Convention alongside Music Export Memphis and Memphis Music Initiative in the birthplace of rock 'n' roll and the home of the Blues - Memphis, Tennessee.

The event was a sell-out. 215 attendees travelled to Memphis from 5 continents, 10 countries and over 50 cities. We had an incredibly busy three days with 37 speakers bringing their music city expertise to six presentations, five panels, roundtable sessions and two event receptions!

The convention kicked-off with an opening reception at the Stax Museum of American Soul Music and Memphis Slim Collaboratory, allowing the delegates to absorb some of the music history that Memphis has to offer. The Recording Academy: Memphis Chapter partnered with the event to provide entertainment from the world-renowned Stax Recording Academy graduates, as well as superb local food and drinks.

MCC - Memphis

After this crash course into Memphis’ musical history, the following day saw the full 225 delegates descend on the Halloran Centre for a day of presentations and panels, with discussions and talks ranging from ‘Every City Needs a Music Strategy: Artists as Leaders’ to ‘Chengdu Music City’ to ‘Understanding Audiences: The Role of the Consumer in our Music Ecosystems’. Coffee was provided by the excellent local roaster Edge Alley Coffee and food by local favourites, Sweet Potato Baby.

MCC - Memphis Panel

After the day’s talks, we had a special surprise for the delegates and one of the highlights of the event! Local musicians the Memph Orleans Street Symphony were ready and waiting to lead the group down the road to our main event reception at the Blues Hall of Fame Museum - you can check out footage of this in our event video at the bottom of this article! For the reception we partnered up with upcoming Music Cities Convention hosts State of Victoria: City of Melbourne and Lafayette Convention & Visitors Commission to provide our delegates with amazing drinks, food and conversation, which was a fitting end to a great day.

MCC - Procession

The final day of the convention included a half-day of roundtable sessions for a limited capacity of 80 delegates. Topics that were discussed included ‘Music Ecosystems of the Future: What Has to be Improved to Develop a Forward-Thinking Music Policy City?’, ‘Access to Music for Everyone’ and ‘Designing Music-Friendly Noise Regulations and Policies’ which was presented in partnership with expert Don Pitts the CEO of Sound Music Cities.

MCC - Roundtables

The team at Sound Diplomacy then ended the three days with a special VIP speaker trip to the former home of Elvis, Graceland. We had an amazing time, but some of the delegation had an even better time...

MCC - Jackets

We’ve now launched our two 2018 Music Cities Convention events, so head to our website for more information and updates. Check out the Music Cities Memphis video here