Music is a tool to make lives better


We started Sound Diplomacy to give governments and businesses keys to the toolbox so they can unlock all of its benefits.



We believe that music and culture make places better. It is our universal language. Music and culture is our passion. 24 hours a day. Our mission is to help create, support and sustain places to live for, rather than just places to live. Our strategic practice defined the ‘music cities model’, which uses music and culture in a deliberate and intentional way to deliver economic, social and cultural growth in cities and places. We do that with our international team of researchers, data analysts, economists, music activists and strategic consultants, with extensive expertise in the music industry, cultural planning and placemaking.

We have offices in London, Berlin, Barcelona and New Orleans, and a satellite base in Nashville.




we are committed to the UN's Sustainable Development Goals


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